research design laboratory

Mr. 4

“Coming back from [a trip overseas] means re-entering a world you have known and lived in, but doing so without feeling the charm you might expect at returning to a former life. You had left that world behind in the hope it might be thoroughly transformed in your absence, but nothing of the sort has occurred. It got along quite nicely without you and it adjusts quite smoothly to your return. People and things conspire to make it seem as if you had not been away. … People are a thousand times more preoccupied with their own little lives than with the strangeness of another world. You are best advised, then, to land discreetly, to come back politely into this world keeping anything you may have to say — along with the few sights still gleaming in your memory — strictly to yourself.”

– Jean Baudrillard, America (1986)

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